Girovaga

Every country has invented holidays. You know, those days that are more about buying Hallmark cards than about celebration or tradition. Apparently Sunday September 7 was “Grandparents’ Day” in the U.S. It was introduced in 1978 by Jimmy Carter. Other countries have adopted this invented holiday, among them Italy. No slouches in making an invented holiday a marketing opportunity, one health care provider in Rome is using the opportunity to sweep all those little Italian grandmas in for the free check-up that they richly deserve. I guess the grandpas are welcome too (the word nonni is inclusive of both nonna e nonno), but notice no alluring photos of elderly Italian nonni.

Yup, all the Italian grandmas look like supermodels who have aged ever-so-gracefully. No word on the grandpas….

Artemisia does a lot of marketing. I had blood tests done there and ever since I’ve received an interesting array of ads and offers. I see a future blog post coming with some samples for you. I don’t think we have anything quite like it in the U.S., do we? 

As a side note of importance, Artemisia advertises “Aperti tutto l’anno, anche il mese di agosto” (They are open all year, even the month of August). This is a big deal because so many medical practices completely shut down for two to four weeks in August so all the employees can go on summer vacation. No wonder the beaches are so mobbed!

Tags: Artemisia, Fests dei Nonni, medical, Nonna, Nonni, Nonno